Since the takeover, Marchesi 1824 has added two cafés - one on Via Monte Napoleone and one in Galleria Vittorio Emanuele II - to the original location on Milan’s via Santa Maria alla Porta, off Corso Magenta. We do have the expertise to ensure the quality that the group requires and the experience that it wants the consumer to live,” he said. “But is also an asset for the group as we provide it with capabilities and professionals in order for it to develop food and beverage projects, which are increasing. We have capabilities and professionals within the group which we leverage for many choices in a range of activities and products,” he said. “We have shared values, a search for excellence and to rewrite the rules of the game, whatever that game might be. General manager Andrea Menicatti said the takeover of the 199-year-old pasticceria resulted in a win-win. Praised for its food quality, eclectic decor, service, and overall premium experience, Langosteria is a relatively recent breakthrough star in the Italian catering space, unlike Marchesi 1824, the pastry shop acquired by the Prada Group in 2014. “I always get mad when people refer as ‘my format.’ It’s not a format, it’s a dream repeating every time we open a new spot,” Buonocore said, explaining that a unit in London is up next. Langosteria currently counts four units in Milan: Bistrot, Café, Ristorante and Cucina a unit in Paraggi, Liguria, located on the beach near luxury resort town Portofino at the renowned Bagni Fiore Beach Club one in Paris designed by architect Peter Marino, which opened in 2021 on the seventh floor of the Hotel Cheval Blanc with a view of the skyline of the French capital, as well as its first high altitude location in Saint Moritz at a typical chalet, Chesa Chantarella, with a spacious terrace offering a stunning view of the Alps.Įach venue has a slightly different flair, reflecting and honoring the location. We were more interested in globalization and the creation of a brand so we met with Enrico and shared our ambition to help and support him along the growth trajectory, with little compromise.” “Observing how consumers were changing and the era of ownership was giving way to an experiential era… We had the idea to create big brands also in the restaurant space and… looked for the best player to team up with… with the goal of creating a big brand, not a single big restaurant. “Five years ago, we decided to embrace this diversification journey, into territories that were familiar to us, in sectors that could express the same that Moncler and our father taught us,” Ruffini said about the rationale behind Archive’s investments. The panel was moderated by The Style Gate founder and CEO Alessandro Maria Ferreri. The son of Moncler chairman and CEO Remo Ruffini, Pietro is managing director and founder of Archive, the independent investment company which in 2018 took a 40 percent stake in Gruppo Langosteria. Speaking at the first Fashion Loves Food gala hosted by WWD with The Style Gate and Galateo and Friends in Milan, Buonocore was joined onstage by his business partner Pietro Ruffini.
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